Register for MMS AUCKLAND

SPEAKERS

SPONSORS

AGENDA

08:00 - 08:55
agenda

Coffee on Arrival

 

08:55 - 09:00
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Welcome & Opening Remarks

 

Ryf Quail - Chair, Mobile Media Summit

09:00 - 09:35
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Opening Keynote

 

Anthony Volpe - Sr. Manager Site Experience & Operations., Adidas Group

09:35 - 10:10
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Keynote presentation

 

Marcus Forbes - General Manager Digital Innovation, NZME.

Irene Chapple - New Zealand Herald Digital Editor, NZME.

10:10 - 10:35
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Keynote presentation

Farewell 1950s: Insights and Opportunities for the Mobile Age

Lachlan Brahe - Vice President ANZ, comScore

10:35 -11:00
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Coffee Break

 

11:00 - 11:25
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Keynote presentation

 

Joe France - Director of Sales and Partnership Management for Taboola, APAC , Taboola

11:25 -11:50
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Keynote presentation

 

Scott Mirabello - Principal Mobile Marketing Consultant, Oracle Marketing Cloud

11:50 - 12:30
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Industry Panel

 

Grant Henderson - Head of Digital, OMD

Marcus Forbes - General Manager Digital Innovation, NZME.

Anthony Volpe - Sr. Manager Site Experience & Operations., Adidas Group

Graham Christie - Chief Executive Officer and Co-founder , Big Mobile

Oliver Weidlich - Founder & Director, Mobile Experience

12:30 - 13:20
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Networking Lunch

 

13:25 - 14:30
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Business Connect Session

Business Connect allows attendees to choose key delegates they would like to meet and book them for ten minutes during this one hour session.

14:45 - 14:55
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Quickfire Session with Adrian Pickstock

 

Adrian Pickstock - CEO, IAB NZ

14:55 - 15:05
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Quickfire Session with Mark Ryan

 

Mark Ryan - Group CEO, Snakk Media

15:05 - 15:15
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Quickfire Session with Michael Correa

 

Michael Correa - Head of Partnerships & Product ANZ, QT Mobile

15:15-15:25
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Quickfire with Graham Christie

2016 - Putting creativity back at the heart of advertising

Graham Christie - Chief Executive Officer and Co-founder , Big Mobile

15:25 - 15:50
agenda

Coffee Break

 

15:50 - 16:15
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Keynote presentation

 

Steven Sos - VP Asia Pacific, Shazam

16:15 - 16:50
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Closing Keynote

Mobile as the Hub for Everything

Mobile went from being the little brother of the desktop, to surpassing desktop internet usage, and now it’s becoming the hub for all our digital and even physical experiences.  Mobile has a unique set of properties that enable it to be the connector and communicator with endless opportunities.  Mobile Experience have been working on the Mobile App UX for a number of Wearable and IoT projects including;

  • An App for Yoga pants that help you get into the right pose position, launched at the CES in Vegas by Wearable Experiments
  • An App for Live football fan feedback in a jersey by Wearable Experiments that Bud Light showcased in the US in the lead up to Superbowl 50
  • An App to guide you through artwork of the Museum of Contemporary Art
  • An App for in-car IoT to help you drive better

Key Takeaways

  • Understand the increasing role and capabilities of mobile apps
  • Examples of how tech can enhance our experiences and improve our behaviour
  • Learn about the relationship between physical and digital

Oliver Weidlich - Founder & Director, Mobile Experience

16:50 - 17:00
agenda

Closing Remarks

 

Ryf Quail - Chair, Mobile Media Summit

17:00 - 18:00
agenda

Happy Hour

Join us for networking drinks at The Crew Club sponsored by Snakk Media